February 3, 2023

It’s time to bring Marketing into Recruitment Marketing.

2023 is the year that online marketing engagement tactics need to make their way into the hiring process. With the rise of digital technology and the ever-changing job market, employers must stay ahead of the curve and use modern strategies to attract top talent.

Organizations must focus on creating a personalized candidate experience at every stage of their recruitment process. This means utilizing digital marketing techniques such as creating SEO content, using social media recruiting, and leveraging employer branding assets.

Additionally, employers should consider implementing chatbots on their career pages as well as online recruitment assessments to keep candidates engaged throughout the process. Analytics are also key when it comes to recruitment marketing. Employers should track metrics such as time, cost and source of hire, referral rate, offer acceptance rate, and social engagement in order to measure success and identify areas for improvement.

Finally, employers should remember that recruitment marketing is not just about attracting new candidates but also about keeping your best candidates engaged throughout the process. Utilizing video content, email campaigns, and other digital strategies can help ensure that your top prospects remain interested in your organization until they accept an offer.

Overall, 2023 is set to be a big year for recruitment marketing – so make sure you’re prepared by incorporating these online engagement tactics into your hiring process!


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